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Wysłany: Czw 6:37, 20 Sty 2011 Temat postu: clarks Chen tian planetesinials paleotropical golf |
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Chen tian planetesinials paleotropical golf nets have no competition
"Golfer online?" "Abroad have successful operation precedent?" Two years ago, when Chen tian planetesinials planning to set up extensive golf nets, investors and around friends are thrown these two problems. Chen said even in golf industry, play
Don't surf the Internet, people online not playing is being viewed also a industry iron law.
Pisa 1590 years, while landing on two teeth iron ball corrected for 1900 science "iron law, but pan-listened golf nets also with the practical data overturned golfprofession this the" iron law. At present, the golf nets in the trade volume first,[link widoczny dla zalogowanych], registered in web site users active degree first, independent IP, PV, PR and so on many indexes bests in over four hundred golf industries website ranked first.
Your correspondent sole dialogue pan golf nets chairman Chen tian stars and listening to her talk pan golf nets success "gene," share she herself as after 80 entrepreneurs and media management experience and experience.
About website: differentiation achievement competitiveness
Reporter: pan golf nets market positioning is what? Main service in which people?
Pan golf network is a golf vertical portal, with friends, Pacific car nets in other industries such as successful as generic golf, vertical portal network based on golf field service to our customers. Current information, video with community is our three products, with work thorough and product has perfected gradually, we strive to provide users with golf one-stop services, users can more practical, highly effective, happily into golf this sport,[link widoczny dla zalogowanych], and enjoy golf brought joy.
Golf in China started late, and has a certain number of consumers, at the same time, we find that, with the rapid development of economy and the improvement of people's living standard in China, has formed a sizeable golf potential user groups. Pan golf nets in service existing population in the meantime, will be golf potential crowd and just learning golf beginners also as an important part of the web users, who will is the mainstay of future consumption golf.
Reporter: pan golf network in addition to business, also have online offline events,[link widoczny dla zalogowanych], training, business social, domestic and international classic tourist, excuse me now where several pieces of operation mode of more mature, specific lift it 2008 to 2009 annual operating case?
Industry vertical portal require on-line with offline's close cooperation, golf is even more so. For us, users online on the various behavior is finally all for him to better off, we always will be offline activities with online website operation in coequal height position to work, we have aimed at beginners golf experience, for regular lovers of all kinds of golf tournament,[link widoczny dla zalogowanych], at the same time on smaller range, we have high-end golf travel products, basic covers various technical stage and consumption level. In April this year with September, we successfully hosted the two-time Chinese ivy league match, the EMBA golf in the next few years, we are determined to this tournament play more extensive,[link widoczny dla zalogowanych], cause influence of a higher level brand competition.
Reporter: in many golf industries website, you think what competitors do better, you compare identity?
Now the golf industry has just started, golf Internet is steadily forward and said to fumble the relationship between the same website,[link widoczny dla zalogowanych], I tend to share and cooperation. Besides industries sites include each big web golf channel itself orientation are different, such as sina golf mainly provides news and information 1872 order service, 100golf ball game with electronic commerce, are doing well, pan golf nets as golf vertical portal both information and practical teaching video, and community, product indolence, should say is special.
Reporter: that ever worried that some gateway website golf channel depth to your website do thoroughly, and form the impact, they use their own resources at this operating path, gateway website real estate channel, blog, micro guest is through the path develops.
Not only the heart, I personally especially want them to do so, such as sina golf if rely on sina's strength to do, the entire market can mature faster, for everybody has the advantage, the industry is still at market incubation periods, industry entrants more is better.
Reporter: at present extensive golf nets in niche areas already possess certain reputation and influence, excuse me next some what kind of strategic planning?
Vertical gateway website development is in the industry in do deep and do through. From the website is concerned, the breadth,[link widoczny dla zalogowanych], now do generic golf nets and CCTV, phoenix nets, southern net tengxun net, formed a partner, pan golf nets do golf content providers will give more sites provide content; From golf industries,[link widoczny dla zalogowanych], it is to do in the information, the depth, video, community based on various products, we will do deep do thoroughly, and provide more and better for audience to enrich the functions and services is suffused with golf nets goals.
On management: let the right person to do the right thing
Reporter: the current site of marketing promotion means what?
Pan golf nets tends not to spend a lot of money on promotion. Our present promotion mainly adopts two strategies: one is to offline marketing activities for carrier; activities 2 it is cooperative marketing, and well-known brand cooperation, with the aid of the external force, with the strong self-producing development, such as the first video and other famous network partner. Meanwhile, we will more energy and resources for practical product development and operation, and work hard to internal organs, in other words, make product can let the promotion has a better effect.
Reporter: for golf beginners, website how to improve their reading of excitement, let browse becomes a habit, forming user loyalty?
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